Introduction

Branding is a marketing term that is crucial for your firm. You want to achieve your milestone, you want to go ahead of your competitor, you have to build a strong name for you and your business in the business world. But without branding the above said won’t happen. Yeah, branding is such a thing that rips the clutter and seizes the attention of your audience or customer.

What is branding?
Why branding is important for your business?
Examples of some amazing brand strategy
Common misconceptions about branding
Conclusion

What is Branding?

To understand branding we should understand what is meant by brand? A brand is a name or symbol or a letter or term used to define your product. But branding is quite different. Branding is a feeling of an individual when they think about a particular brand. For example, let’s take a dress. There are a hell of a lot of brands available in the world. But when we think about a particular brand’s dress, we have a different kind of feeling. If I put it into exact words, it’s a gut feeling. To make you understand even easier, let’s take ZARA, a famous cloth, and accessory brand. If you think that, the crop top you bought in the last discount sale on Zara is so soft and comfortable, then that is branding.

When a particular product creates a physical or emotional feeling in you, then it’s branding. A brand can be copied but branding can’t. But branding is not quite easy. It requires time, energy, creativity, innovation, etc., To achieve branding, you’ve to brainstorm with your team. You’ve to work hard to create a positive perception about your company or your product r your service amazon the people. And it consumes more of your energy and brain.

When you create that strong perception among your users then it will automatically create brand awareness and you will drive more profit to your business. Nowadays, most people understand the value of branding. So they are creating more and more new new ideas to achieve the name for their brand.

Why Branding is Important for your business?

Branding is a wide area that should be shaped with utmost care. It needs a strategy, a well-planned strategy to mark your brand name on your customer’s heart. Branding creates respect and feeling about your product among the users and you’ve to maintain the same till the end. Here are some of the reasons which I accumulated on why branding is so very very important for your business.

Branding means recognition.Your business needs that to reach well. Mostly we buy something which has more reach and recognition. And that is it. Branding creates that for your business.
It tells your story. Yeah, you read that right. A good branding strategy tells the story of your brand. A good brand will tell the story if you put the words and logos with more consciousness. The customers need to understand about you, your company, your product, and your employees just with your brand and branding.
Branding builds an emotional relationship with the brand. As I already said, the clothes from the brand ZARA are more soft, comfortable, ethnic. That is it. It already created that emotional link between their brand and the person.
Brand and branding build that “loyal customers” for your product. If your brand touched their emotion, then they become your loyal customer and repetitive customer
Clear branding gives you the pathway to go. It gives you and your employees the direction to take your company. It tells them how to act, how to create, what to create, what the audience is expecting, etc.,
Your brand motivates you and helps you in staying focused. Sometimes you might feel depressed or you might not know what to do. At that time, as a god angel, your brand will help you, motivate you.
A good branding strategy and a great brand force your customer and audience to spread awareness about your product. More awareness means more consumers, more consumer means more profit.
A good brand attracts more highly talented employees, it engages with your employees and forces them to work.

You should never ignore or underestimate your brand. Always think of your brand as your respect and reputation. Branding is all. A good brand will work even when you’re sleeping. So be soft and caring with your brand.

Common Misconceptions about Branding

Mostly, everyone thinks many wrong things about branding. It’s a vague term for everyone including some marketers. Many people have that confusion about branding which can make their whole business at loss. The following are some of the misconceptions you should rethink about the topic “branding”

Branding and advertising are not the same. Mostly we think both advertising and branding are the same, but it is not. Branding is long-term whereas advertising is short-term. Advertising is persuading the people but branding is creating an opinion about the product.
Branding is for both small businesses and large-scale businesses. Most of us think that branding is only for big companies which is absolutely not true. As I already said, branding creates a gut feeling and that is important for every scale business.
Branding and logo making is not the same. The logo is just a design or symbol or name for the brand. But it is not branding. It’s an important branch of branding but not completely branding.
Spending money on branding will definitely pay you back. But most people think it’s a waste in spending money on branding which is not true.
Branding won’t create on its own. Yeah, you should do strategies to build a successful brand, it won’t come automatically knocking on your door.

The above are some of the most common mistakes and misconceptions most of us were doing or thinking about branding. Branding is unique and it’s everything.

Conclusion

As I already said, branding is a crucial game, so play it very carefully. A simple ignorance or a simple mistake can cost you loads. So play it smart by creating good strategies with more creative ideas and innovations.

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About Shravan Kumar

Shravan Kumar is a digital designer & certified Adobe instructor, Certified Ethical Hacker and Certified Data science Expert. He has 6+ years experience. He is a Designer & Art director with specialization in the fields of branding, UI/UX Design, design for your social media, packaging design, and related visual communication for your brand as well as a Web Developer.

What Is Branding And Why Is It Important For Your Business?