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Understanding SEO, SMM, SEM

Introduction

We know what digital marketing is, we know its power. To achieve your business, you have to advertise our brand, product, and service. And this SEO, SMM, SEM are the main channels for digital marketing. But most marketers are confused and doing more mistakes in this channel. Let us uncover the details about SEO, SMM, and SEM in this article

  1. Understanding SEO
  2. Understanding SMM
  3. Understanding SEM
  4. Conclusion

Understanding SEO

SEO stands for Search Engine Optimization. It's the process of improving your site with keywords, description, and links to increase more views by appearing in the first page of google if people search for it. While doing so, you will attain more viewers and it drives traffic to your site. When people see your website, there are chances for your leads and prospects to see the same. And that means you will create more leads and profit. SEO generates organic traffic or unpaid traffic. There are many people who drive traffic by giving money. It is called non-organic traffic and those traffics are not humans but bots.

SEO works on how search engine {google} works, what people are searching for, what particular keywords they are searching, etc., and if your site is SEO optimized then your site will pop up on google the first page. SEO has two different types. White Hat SEO and Black Hat SEO. White hat SEO basically has original, relevant content, relevant and unique page title, images, original image, etc., Whereas Blackhat has non-relevant and fraudulent content. They stuff keywords in their content and the links redirect to some other fraud websites. So be careful with blackhat.

To achieve SEO your content should be relevant, the keyword should not be stuffed, meta descriptions, context, length of the article matter. How long SEO takes to work? Well, it depends honestly. It depends on your optimization and article. Your content should be SEO friendly if properly researched keywords should be added and meta descriptions are also important.

SEO also has two important categories which are On-page SEO and Off-page SEO. On-page SEO is basically what you do and how you control whereas Off-page SEO depends on your website and backlinks.

Understanding SMM

SMM stands for Social Media Marketing. SMM is marketing your service, product through social media by creating posts, promotion, etc., Social Media marketing became important for digital marketing as the growth of social media is improving daily and users are getting attracted towards it.

First, let us see how many users are using Social media on a monthly basis so that you can get to know the importance and benefits of social media marketing. Facebook’s monthly active users are almost 2.37 billion, Instagram’s users cross 1 billion per month, 800 million users using TikTok, Twitter is used by almost 326 million, Linkedin is used by 303 million and Pinterest is 300 million. So you can see the data to know the monthly users. Almost the globe is sitting under social media.

It is so very easy for you to improve your business on social media platforms. It is mostly used for creating campaigns and brand awareness. It helps in engaging and interacting with your customers so that you can get to know about their preference and their expectation. It improves traffic for your website. Wait, wait, wait. It is not that easy to become a winner in social media marketing. You have to work strategically.

  1. Understand your goal
  2. Analyze your audience
  3. Choose the social platform where you want to market your brand and service
  4. Create plan
  5. Proofread and review your plan
  6. Execute it
  7. Optimize it
  8. Measure your success

Understanding SEM

SEM stands for Search engine marketing. It is an important strategy or branch in digital marketing. SEM basically means promoting websites by extending their visibility in SERPs, that is search engine result pages, through advertisements. We can use google ad words, Bing Adwords, and yahoo advertising for advertising your business. And when people click your advertisement while reading any blog then they will redirect to your website

In a nutshell, SEM is nothing but brands paying money for showing their advertisements on others websites which can drive traffic. While knowing about SEM, you should also know about PPC and CPC. PPC stands for Pay Per Click. In PPC, where brands create digital ads and advertise them on others’ websites by giving money. And when the user clicks it, the website owner will receive money. Each time a user clicks, the owner will get money. And what is CPC? Cost Per Click is used for Pay per click, it is an actual price the brand owner pays for the website owner for PPC.

The following are the steps or process to achieve SEM( social media marketing )

  1. Draw an inevitable strategy
  2. Determine the best keyword
  3. Your site's organic search should be optimized
  4. Pull links to your website
  5. ROI-turned paid search campaign should be managed
  6. Use Google's quick ranking service
  7. Align your success

Conclusion

SEO, SMM, and SEM is a bit of a difficult topic for most marketers and to attain success one must need practice and he should be hard-working. A well-planned strategy always works. SEO and SMM are basically interlinked. SEO drives traffic and when your website gets more traffic, you can automatically attract more paid advertising through Google Adwords and SEM is advertising for a brand for money. And that is it. Hope the article helps.

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About Shravan Kumar

Shravan Kumar is a digital designer & certified Adobe instructor, Certified Ethical Hacker and Certified Data science Expert. He has 6+ years experience. He is a Designer & Art director with specialization in the fields of branding, UI/UX Design, design for your social media, packaging design, and related visual communication for your brand as well as a Web Developer.