Types of Branding
Introduction
Branding is everything for business. Not only for business, but it is also important for someone who is selling their digital service online. Different persons or firms should choose different types of branding. Your branding type should depend on your target audience, your ad campaign, and your end goal.
Branding is so very important for the business as it creates an emotional link between your customer and your product, creates loyal customers, etc., In a nutshell, we can take branding as an important marketing tool for recognition and reputation. In this article, we will discuss the types of branding.
- Corporate Branding?
- Personal Branding
- Product Branding
- Service Branding
- Cultural Branding
- Geographic Branding
- Retail Branding
- Conclusion
Corporate Branding
Corporate Branding is a core value of the business. It is how the company presents itself among the audience and its employees. Corporate branding is a wide concept that covers all the marketing affairs of the company. The concept of corporate branding is not the same branding of service and product. It is the process of promoting the brand name of a corporate entity.
The corporate brand is crucial for both small and large-scale businesses. It is defined by its mission, vision, and value. Corporate branding is important for the business as it makes a strong opinion and perception about the business rather than the product and service.
Good corporate branding's start from the workplace, which is your workstation and employees. Corporate branding is everything you create, you do. So good company culture plays an important role in corporate branding.
Personal Branding
Personal Branding is designing the unique, and reputation of an individual by positioning themselves firmly in their enterprise. Creating great personal branding is just so hard, but you’ve to do a strategy to where to start. The best way to and place to create your personal brand is through social media. Most people who sell services create a personal brand for themselves on Instagram, Twitter, Facebook, and LinkedIn to get more leads and clients.
There are some golden rules you’ve to follow while creating a personal brand. And the rules are
- The first and foremost rule is being real.
- Be transparent. You should be clear and you should know what you’re telling your audience.
- Tell a story and improve storytelling. A brand without a story is a body without a soul. It’s a waste.
- Brand and branding build that “loyal customers” for your product. If your brand touched their emotion, then they become your loyal customer and repetitive customer
- Create a positive influence. Your audience needs positive value. No one appreciates negativity and toxic value.
- Authenticity is crucial. Be genuine.
- Be professional and formal. Don't include your personal matters and affairs in your personal brand.
Product Branding
When your product creates an image in your consumer’s mind, then that is product branding. Product branding is defined by color, image, logo, design, etc., to create an impact in your consumer’s mind. Its marketing strategy defines and differentiates your product.
People identify your product by its logo, design, cover, name, color, packaging, description, etc., These collectively work to build an emotional relationship with your ideal audience and customers. To create a good product branding strategy you’ve to come up with market research like your values and promise of your business, the purpose of your product, your target customer, etc.,
O achieve your milestone with product branding, you’ve to stay consistent with your product, and you’ve to involve your team and give them recognition too. To know what your ideal customer wants, you can go out and ask shoppers, retailers, etc., to get to know your customer’s mindset.
Service Branding
Service branding is also important for a company just like product branding. But in service branding, we cant put a logo or name or design or color or anything. Service is intangible. You’ve to brand your service by your communication, your attitude, strong social media presence, etc.,
Service branding is emotional and people experience it not only buying it. In service marketing, people never really buy your service but they experience it to create a chemistry with your service. Service branding has some medium, using that you can brand your service. Websites, social media presence, brochures, banners, logo, business card, advertising, etc., help in branding your service.
Cultural Branding
Cultural Brand depicts the customer’s lifestyle, their culture fit to their audience. The best example of cultural branding is coca-cola. The growth of social media helping business owners to connect with their audience more closely. They see what their audience loves, their interests, their culture, etc., this gave birth and growth to cultural branding.
Geographic Branding
Geographic branding is used to brand products that are only available in that particular area. It attracts tourists, it attracts investors to invest in them. It seeks to attract the businesspeople in and out of the country to invest in them just because of the uniqueness of the product, natural beauty, etc.,
Retail Branding
Retail branding is mostly for retailers. It’s a must for any retails to create a brand for themselves operating in a physical location. Retailers should create their ambience, environment in such a way that their customers always come and purchase with them. That’s retail branding and it’s very much crucial for retail shop owners.
Conclusion
You can see there are different types of branding available. It’s you who have to choose a wise decision in choosing the right branding type which suits your company, product and your audience. Be consistent and genuine to attract organic customer.
Leave a Reply
Your email address will not be published. Required fields are marked *