Content Writing vs Copywriting
Introduction
Copywriting and content writing became more famous in the last decade. Before 10 to 12 years doctor, engineer, teacher, the auditor was a respectable and reputed job. But since technology started evolving different types of jobs are blooming daily. Copywriting was used in the marketing sector to market their product by writing effective copy. But what about content writing? Content writing started when blogs and websites started. Many confusions are swinging when we talk about content writing and copywriting. Today we are going to dig deeper into these two fields.
- Content Writing
- Copywriting
- Conclusion
Content Writing
Content writing is not rocket science. Content writing is the process of writing an article for educating the reader. Those who write content are called content writers. Content writers should not write fictional stuff, he or she should write facts and pieces of information which are proven by various sources. Before some years writing was just a hobby or an art, but as technology improves, writing has become a profession and many people are getting attracted to it. Content Marketing is one of the powerful tools of digital marketing.
Steps to create content:
Content should be informational and no one approves content that is fictional and unrealistic. Content should be unique, well researched, and plagiarism-free. Let us see how to create ineffective content.
- Set your goal: You should know your goal. What you want from the website, what is your mission, vision. You have to set up all this. If you see the website’s about us page, you can also see their mission and vision.
- Know your target audience. You know what is your mission and vision, now it is time to know who you want to target. Your target audience is important and you have to know who they are.
- Do keyword research. You have to research keywords. Research high volume, long tail, and less competitive keywords. That is how you can rank on search engines.
- Analyze your competition. Whatever work you do, wherever you do, you always have this competitor. And you have to know the x-ray of your competitor.
- Choose where you can promote your blog. It may be Instagram, Facebook, Youtube, Twitter, or any social media channels. This is how you can improve your traffic.
- Create content consistently and make sure you’re publishing it consistently.
- Build content more credibly. You can build content more attractively by using more image, video, etc.,
Advantages of Content writing
- Search Engine Optimization will get boosted. When you write content with optimized keywords, you can drive more traffic.
- Good content drives sales and profit. It can make you reach.
- Regular and consistent content can make the visitors come back again and again.
- It can improve your vocabulary and grammar tone.
- It can improve client engagement.
- It can improve your leads and conversions.
Types of Content Writing
- Blogs
- Social Media graphics and posts
- Technical writing
- Report Writing
- Webinar
- Ebook
- Ghost Writing
- Case studies
- Cheatsheets
- Checklists
- Guides
- Brochures
- Customer feedback
- Reviews
- LinkedIn Posts
- Quora answers White papers
Copywriting
Copywriting is the art of writing for an advertisement. It is a bit different from content writing. Content writing is written for educating whereas copywriting is written for marketing the product or advertising the product. Copywriters write billboards, web copy, ad copy, sales page, landing page, brochures, descriptions for movies, web series, etc.,
Copywriting is one of the most important digital marketing skills. The most important skill to become a copywriter is storytelling, persuasion. Yes, persuasion is important.
Advantages of Copywriting
- As I already said copywriting needs storytelling. People love stories. It is very easy to drive more sales through copy.
- A good copy never fails to impress readers as it has the tint of psychology.
- Copywriting is a psychology game It can create an emotional link with your readers.
- It helps in standing out from the crowd. It helps you distinguish yourself from your competitor.
- SEO copywriting helps in running the first page on google.
- Better copy helps in building your brand.
- Copywriting triggers the emotion of your audience.
Types of Copywriting
- Sales copywriting. Sales copywriter writes a sales copy to sell something. The best sales copy should benefit the marketer who wants to sell their product.
- SEO copywriting. SEO copywriting targets the audience to make them take action. It may be signing in to a webinar or installing an app, or making them subscribing to an email list.
- Creative copywriting: A creative copywriter brainstorms to sell the product and service online or offline.
- Digital copywriting: A digital copywriter creates content that makes the readers do some action.
- Marketing copywriting: Marketing copywriter writes sales copy to market some product.
- Brand journalist: This is something where writers write copy like journalists on behalf of a company.
- Technical copywriter
Conclusion
Copywriting is the art of writing where writers write to make the people take action. It is purely a marketing and advertising process. Content writing is the way of educating and clearing the doubts of the readers. Hope the article helps,
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